okeworks to Offer Innovative Impact Food Plant-Based Tuna Dishes for Limited Time

Pokeworks to Offer Innovative Impact Food Plant-Based Tuna Dishes for Limited Time

Leading fast-casual poke brand to offer 100% plant-based, raw sushi-grade tuna at New York City and Bay Area locations

IRVINE, Calif. (Feb. 21, 2024) – As the brand renowned for launching the worldwide poke movement, Pokeworks has maintained an ongoing commitment to give diners new and delicious menu options. Recent menu additions included Keto Bowls, Pressed Sushi and Flame-Cooked Salmon, as well as dishes created to satisfy people seeking vegan, keto-friendly, and both raw and cooked proteins.

Beginning Monday, Feb. 26 in California’s Bay Area, and later in March in New York City, Pokeworks diners can try out the minimally processed, 100% plant-based, sushi-grade tuna for guests who love the light and fresh flavors of poke but are looking for plant-based options – or for anyone curious to try out something new. Diners can choose from a variety of signature poke bowls or create their custom bowls with the new plant-based tuna as a protein option for a limited time.

The plant-based tuna – created by Impact Food, a company focused on producing delicious, healthy and sustainable alternatives to seafood – is made from a combination of pea protein and seaweed. An ethical alternative to conventional tuna, Impact Tuna features an appealing umami taste with a melt-in-your-mouth texture that is filled with nutrition, without harming the environment. 

To encourage guests to “try before they buy,” Pokeworks will offer samples of the plant-based tuna on launch day at the SoMa (San Francisco) and Union Square (New York City) locations. In addition, interested diners in both markets will be able to order this plant-based tuna as an option for any catering orders placed in these markets while available. Guests can visit catering.pokeworks.com to place their orders.

“As we strive to create a memorable dining experience for guests with dietary preferences of any kind, we are diligently listening and implementing action to address our consumer’s feedback, and the desire for more plant-based options continually grows,”  said Mike Wu, Co-Founder of Pokeworks. “We are thrilled to partner with Impact Food once again to introduce this unique protein offering to our New York City and Bay Area diners.”

The plant-based tuna will be available in both markets while supplies last.

To learn more about Pokeworks, its locations and its full menu, visit pokeworks.com. For easy ordering and a variety of perks – including $5 off your first app order – download the Pokeworks app in the App Store or Google Play Store.


About Pokeworks

Pokeworks was founded in 2015 with the simple mission of spreading its love of fresh, healthy and delicious poke – a renowned staple of Hawaiian cuisine  – with the world. Pokeworks’ innovative Poke Your Way™ approach is groundbreaking, offering guests limitless ways to customize their poke order to match their eating preferences including vegan, gluten-free and other mindful diets. The Poke Burrito has developed a cult-like following, much like Pokeworks’ proprietary sauces, which range from sweet and spicy to savory. Pokeworks believes in living a healthy lifestyle and eating meals made from the freshest, highest quality ingredients from sustainable food sources. In 2022, the brand was honored to be named the “Top Poke Franchise” by Startups Magazine. Pokeworks has quickly expanded to become the leading fast-casual poke brand in the world with four consecutive years on Fast Casual’s “Top 100 Movers and Shakers” list as well as Entrepreneur’s 2023 “Best of the Best Franchises” and Franchise 500 Ranking. Pokeworks has more than 70 locations across the U.S., Canada, Taiwan and Mexico. For more information visit pokeworks.com or follow Pokeworks on Facebook, Twitter, Instagram and TikTok. To learn about franchising with Pokeworks, visit pokeworksfranchise.com


Impact Food

Founded in California by three UC Berkeley alumni, Impact Food is revolutionizing a more sustainable food system where our people, planet, and animals can thrive. They create innovative next generation seafood using clean plant ingredients and provide the same delectable ocean flavor, melt-in-your-mouth texture, and nutritional value of fish. Their first flagship product is Impact Tuna (plant-based raw tuna) a high quality sushi-grade and versatile product that can be used in poke, sushi, ceviche, or any raw seafood dish! Choose your impact and experience delicious food that is better for you and the environment. You can now find their seafood exclusively at foodservice establishments here. To get behind the scenes and learn more about their fish-free fish, visit eatimpactfood.com or follow Impact Food on Instagram, Facebook, TikTok or Twitter.


Contact: Samantha Babbili, Champion PR 

[email protected]