CONSUMER’S PREFERENCES AROUND HEALTHY EATING WITH STEVE HEELEY, CEO, POKEWORKS
Consumer’s Preferences Around Healthy Eating with Steve Heeley, CEO, Pokeworks
“Everybody’s obsessed with food and everybody’s obsessed with diet. My experience has been that it’s really about that person’s curated way of eating. One of the big pluses to Pokeworks is you can go a lot of different ways with our menu on how you want to eat. At a basic level, Poke is very healthy.
If you want to go indulgent, you can go indulgent too. But at a baseline, I think Poke is inherently healthier than maybe some other types of fast-casual foods. And it’s very obvious what you’re eating. There’s no like, what’s in that? You see the product. You come into a Pokeworks, your bowl’s built in front of you.
So you see the product and you know there’s no hidden nutritional’s behind it that are going to bust your diet. In general, the trends for our kind of mindful consumer, we appeal very strongly to millennials and very much so to Gen Z is clean proteins, managing carbs, a lot of people are into managing carbs, and sort of these omnivorous diets and the pescatarian diet has emerged as sort of the gap between people that don’t want to eat meat, but they’re not ready to completely give up eating animal protein. That’s where we meet a big need out there in the consumer market for those folks that they haven’t given up protein, they want to eat healthy, but they want clean protein.”
– Steve Heeley, CEO, Pokeworks