Pokeworks’ Latest Menu Innovation to Delight Plant-Based Guests

Leading fast-casual poke brand to test 100% plant-based raw sushi-grade tuna starting June 28, at their Irvine, CA location for a very limited time

IRVINE, Calif. (June 26, 2023) – Pokeworks, the leading fast-casual poke brand in the world, continues to honor its commitment to bring ‘Poke Your Way’ to guests by adding plant-based tuna to its menu at its location in Irvine for a limited time.

Starting June 28, the poke brand located at 15333 Culver Dr. is exclusively introducing a minimally processed, 100% plant-based, sushi-grade tuna for guests who love the light and fresh flavors of poke but are looking for plant-based options, as well as for anyone curious to try out something new. Guests can choose from a variety of signature poke bowls or create their custom bowls with the new plant-based tuna as a protein option until it’s gone.

This plant-based tuna is made from a combination of soy protein and seaweed that is an ethical alternative to traditional tuna and features a delicious umami taste with a melt-in-your-mouth texture that is filled with nutrition, without harming the environment.

“Some of our guests have expressed a desire to try more plant-based seafood, so we’re thrilled to deliver with our new plant-based tuna from Impact Foods,” said Pokeworks CEO Steve Heeley. “We’re committed to innovation, sustainability, and meeting our guests’ needs, which is why we’ve teamed with San Francisco-based, Impact Foods to test a product that is delicious and healthy, yet sustainable. We can’t wait for our guests in Irvine to try it.”

This new offer is part of Pokeworks’ focus on limited-time offers to fit everyone’s needs through its recent innovations such as Keto Bowls, Pressed Sushi, Flame-cooked Salmon, and meeting guests where they are, whether that’s being vegan, pescatarian, keto-friendly, raw and cooked proteins.

“We believe that sustainability is important to our mindful guests and we’re proud to be a part of that movement,” added Heeley. “We’re curious to see if the Impact Foods plant-based tuna will be popular with our guests.

To learn more about Pokeworks, its locations and view its full menu, visit pokeworks.com.


About Pokeworks

Pokeworks was founded in 2015 with the simple mission of spreading its love of poke – the crisp, fresh, healthy Hawaiian favorite – with the world. Pokeworks’ innovative Poke Your Way™ approach is groundbreaking, offering guests limitless ways to customize their poke order to match their eating preferences including vegan, gluten-free, and other mindful diets. The Poke Burrito has developed a cult-like following, much like Pokeworks’ proprietary sauces, which range from sweet and spicy to savory. Pokeworks believes in living a healthy lifestyle and eating meals made from the freshest, highest-quality ingredients from sustainable food sources. In 2022, the brand was honored to be named the “Top Poke Franchise” by Startups Magazine. Pokeworks has quickly expanded to become the leading fast-casual poke brand in the world with three consecutive years on Fast Casual’s “Top 100 Movers and Shakers” list. The brand has more than 60 locations across 20 states, with Taiwan, Mexico and Canada coming soon. For more information, visit pokeworks.com or follow Pokeworks on Facebook, Twitter, Instagram and TikTok.


Impact Foods

Impact Food is reimagining a more sustainable food system where our people, planet, and animals can thrive. We create innovative whole cut seafood alternatives using clean plant ingredients and provide the same delectable ocean flavor, melt-in-your-mouth texture, and nutritional value of fish. Our first flagship product is Impact Tuna (plant-based raw tuna) a high quality sushi-grade and versatile product that can be used in poke, sushi, ceviche, or any raw seafood dish! Choose your impact and experience delicious food that is better for you and the environment. To learn more about Impact Food, its product and current locations, visit eatimpactfood.com.


Contact: Amy Utley, Champion

817.637.0880; [email protected]